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Brand safety and suitability

DoubleVerify Announces Brand Suitability Tiers

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced that it will release the next evolution of its brand safety and suitability solution: Brand Suitability Tiers. This new offering, available as of January 2021, will allow brands to align suitability settings with their own unique standards, maximizing precision and scale. With Brand Suitability Tiers, advertisers will have access to 13 categories of content tiered by three levels of risk. Content risk is determined…