BrandMuscle

Awards Recognize Marketing Organizations Who Empower the Success of Their Channel Partners and Drive Local Revenue Growth BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company’s first annual Channel Marketing Excellence Awards. The BrandMuscle Channel Marketing Excellence Awards recognize marketing organizations who achieve exceptional success in programs that empower their channel partners to drive local revenue growth. “While national advertising is…

The Premium Spirts and Wine Company Utilizes BrandMuscle’s Intelligent Local Marketing Platform to Strengthen Its Thriving Distribution Business BrandMuscle, the industry leader in integrated local and channel marketing, announced that it has partnered with Davos Brands, a New York-based importer and marketer of luxury spirits, wine, and sake. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Tapping into BrandMuscle’s vast network of distributor relationships and…

The Whiskey Distillery Will Leverage BrandMuscle’s Capabilities to Drive Greater Efficiencies as It Expands Across the U.S. BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has signed a multi-year agreement with Garrison Brothers Distillery, a Texas-based bourbon whiskey distillery, to streamline the company’s point-of-sale marketing and printing process. Marketing Technology News: How to Start Creating the Change Advertising Needs Garrison Brothers Distillery will…

New Solution Scores Channel Partner Marketing Performance and Provides Recommendations for Improvement BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has launched Channel Partner Scorecard, a new solution within its Intelligent Local Marketing Platform that evaluates channel partners’ marketing performance and provides rules-based recommendations for optimizing their marketing execution in alignment with national strategy. Marketing Technology News:Fidor Solutions…

20-Year Veteran Marketing Leader from the Consumer Sector to Spearhead Innovation Initiatives to Enhance BrandMuscle’s Growth and Increase Customer Value BrandMuscle, the leader in integrated local marketing announced that Robert Olivares, PhD, has joined the team as Senior Vice President of Innovation Solutions. Olivares brings over 20 years of executive sales and marketing experience in the alcohol, beverage and consumer goods industries. In his role at BrandMuscle, Olivares will be responsible for establishing and…

Partnership Enables Channel Sales Organizations to Manage the Full Range of Channel Incentives, Co-op, MDF, SPIFFs, Rebates, and Rewards Programs from a Single Solution BrandMuscle, a leader in through-channel marketing automation (TCMA), announced it has formalized a partnership with WorkStride, a leader in sales incentives and rebate management, to provide a seamless experience for managing the full range of channel incentive programs. The partnership will provide channel incentive program administrators with a holistic…

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

The State of Local Marketing in Insurance Report identifies top local marketing priorities for insurance marketers BrandMuscle released new research to help insurance brands and agents gauge their local marketing maturity. The State of Local Marketing in Insurance Report is the first-ever industry-specific guide, as an extension to the annual The State of Local Marketing Report. This new industry companion report examines investment and knowledge in local marketing, corporate and agent commitment, and quality and relevance…

BrandMuscle’s LocationBuilder Recognized for Best Location-Based Platform BrandMuscle, the leader in brand-to-one marketing and innovator of the BrandMuscle integrated marketing platform, announced that it has been named a finalist in the Digiday Technology Awards. LocationBuilder, a local consumer engagement platform purposefully designed to overcome the most common and impactful voids in the brand-to-local paradigm, was nominated as a finalist in the Best Location-Based Platform category for achieving outstanding…