Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch
Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement.
The forces of digital transformation reward those organizations and boardrooms that listen to and quickly…