BrandWatch

Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The forces of digital transformation reward those organizations and boardrooms that listen to and quickly…

Privitar, the leading data privacy platform provider, announced the expansion of its senior leadership team with the appointments of Jessi Marcoff as Chief People Officer and Nicky Brocklehurst as VP of People. In these new roles, created to support Privitar’s continued growth and global expansion, Marcoff and Brocklehurst will build out the people practices and infrastructure needed as the company scales. “The Privitar team doubled in 2020 to more than 200 people, and we have a tremendous amount of momentum as we head…

Brandwatch, the digital consumer intelligence tech company, unveils its newest feature: Social Panels. This addition to the Consumer Research platform brings traditional panels and focus groups into the 21st century by allowing researchers to carefully craft panels and focus groups out of authors from the social web's most frequented platforms. Conventional, in-person market research can be inefficient, and amid a pandemic nearly impossible to conduct. Excessive amounts of time and money are exhausted gathering consumer…

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises design, development, product management, and product marketing specialists. They are a sharp bunch and keep me on my toes. Our view is that there has never been greater demand for customer data to inform decision-makers, yet when you dig in you realize that most business decisions…

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy Mastercard…

Iris, the Industry’s First Always-On AI Analyst, Combines Machine Learning with Human Analysis to Uncover Social Data’s Most Telling Insights Faster Brandwatch, the $100 million, a world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them.…

Two Leading Social Intelligence Companies Come Together to Create New Artificial Intelligence-Driven Products to Help Every Decision-Maker Better Understand Their Consumers Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. "In this digitally connected world, our vision is to transform how organizations understand…

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

The Partnership with StoryStream's Content Marketing Platform Gives Brandwatch's Vizia Access to Build Context for an Enriched Customer Experiences StoryStream, leading AI-powered content marketing platform provider, today announced their partnership with Brandwatch, the world's premier social intelligence group, on the launch of its Vizia data-visualization platform. Read More: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences The partnership will enable StoryStream's proprietary…

Weekly, Digestible Twitter Insights to Be Powered by Brandwatch, Starting With #HolidayIsHappening Twitter is partnering with leading social intelligence company, Brandwatch and Cheddar live news network, to keep holiday enthusiasts up to date on what's hot and what's not this season, with #HolidayIsHappening. Brandwatch will be analyzing the real-time, holiday purchasing conversations across various industries like consumer tech, auto, and retail - among others, as well as the general holiday mentions on Twitter.…

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…

BuzzSumo will retain its branding as its team continues managing all day-to-day functions of the business The acquisition of the BuzzSumo business builds on Brandwatch's strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in the enterprise, as well as opportunities to take BuzzSumo's content and influencer marketing technology to Brandwatch's global client base. BuzzSumo provides data-driven content discovery and performance…