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British Airways

Bots Are Failing And Here’s Why

A new chatbot pops up almost every day. Facebook, for instance, claimed 100,000 unique bots for messenger back in April 2017.  But despite their number, many of them are failing to impress, leaving users underwhelmed and frustrated. But why are so many of them failing to impress?  There are five key things to keep in mind when answering this thorny question. You need a brilliant bot or your users will try it once and never come back. It has to be an end to end brilliant solution & it needs to be conversational! One…