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Burton-Taylor

Strong Growth in Spending on Media Intelligence Software & Information – Burton-Taylor Report

Annual spending on Media Intelligence solutions for public relations professionals is now over USD 4.8 billion, with 7.5% year-on-year growth, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The analysis shows that customer demand for social media management tools and insights into the impact of communications activities kept the overall market in growth mode, though spending on other PR tools fell away under the impact of the coronavirus pandemic.…

Mergers and Acquisitions and Meltwater Refinancing Reshape PR Software Market – Burton-Taylor

M&A Spend in Current Round of Industry Restructuring Runs into Billions The market for Media Intelligence software and information solutions for public relations professionals is being radically reshaped through mergers and acquisitions, with M&A spending running into the billions, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The report looks at acquisitions by key companies including Cision, Meltwater, Kantar, Isentia and West Corp, as well as…