Browsing Tag

Button Evolution

Drop Doubles Down on Personalization in Partnership With Button

Button, the leading mobile commerce technology company, announced that Drop, the app that provides rewards to millions of millennials, has launched on Button's Personalization API that is part of Button Evolution™, the affiliate industry's first suite of personalization and intelligence products designed to move this industry forward. Drop is setting the stage for marketers to have a better understanding of the impact of their spend and drive a higher return on investment. In a world where marketers have relied mostly on…