buyer’s journey

Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be buyer persona research. At this point, any marketer worth their three-letter acronym vocabulary has…
Read More...

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term…
Read More...