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Technology and Media Entities Join Forces to Create Standards Group Aimed at Building Trust in Online Content

Adobe, Arm, BBC, Intel, Microsoft and Truepic Form Coalition to Develop End-to-End, Open Standard for Tracing the Origin and Evolution of Digital Content A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media…