Browsing Tag


PR Council Leverages CabinetM Platform to Create Largest Study on Technology Tools in Use Across PR Industry

As the number of marketing technologies proliferates at a dizzying pace, the PR Council has partnered with CabinetM, a software company that marketing and sales teams use to build, manage and optimize their technology suites, to conduct the public relations industry’s first-ever Technology Stack Study. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The goal of the Stack Study is to provide PR Council member agencies with access to information on what other firms…