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campaign experience

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…