Banner Before Header
Browsing Tag

Campbell Foster

Akamai, SpotX and Yospace Team up to Go Live with Addressable Advertising at Scale

Akamai, SpotX and Yospace have set out the key principles of monetizing major live events over OTT in a white paper entitled “Go Live: Addressable, Ad-Supported, Live Video At Scale,” which was made available at the IBC Show in Amsterdam this month. Drawing from the technology companies’ wealth of combined experience in delivering and monetizing the largest live audiences in the world, the paper focuses on the three key pillars of major event television – monetization, scale and viewer experience – and outlines the…