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CARMA

CARMA Manchete Acquisition Empowers Portuguese PR Professionals to Improve Media Evaluation

Acquisition Brings Together Media Intelligence Innovation and Experience Helping PRs Identify & Understand the Metrics That Matter to Them CARMA International, one of the world’s largest privately owned integrated media intelligence companies, announced it has acquired Manchete, a Portuguese pioneer in media monitoring and intelligence. The acquisition gives new and existing customers access to a robust media monitoring, analysis and evaluation platform; helping PR professionals demonstrate the impact of their work via…