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Carrie Seifer

GlobalWebIndex Scales US Business with the Addition of Carrie Seifer as North America General Manager

Seifer brings a fresh perspective to the GlobalWebIndex executive team to help drive the next phase of regional growth GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the appointment of Carrie Seifer as General Manager of the US region. Seifer will be responsible for continuing GlobalWebIndex’s US growth trajectory by leading business strategy, customer success, team performance and thought leadership priorities. Seifer brings a strong background in high-growth…

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience. Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. The interactive ads, powered by IBM Watson,…