Cathy Hetzel

Measurement Company Brings in New Talent to Accelerate Strategic Cross-Platform Initiatives on Heels of Appointing Its New President comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help partners navigate and grow their businesses amid an increasingly complex and splintered media environment. Ajay Sravanapudi, former CTO of Videology, will join the…

comScore services measure addressable impressions across connected TV, mobile, desktop, and traditional TV comScore today announced that it is partnering with Sling TV, the top skinny bundle provider by household penetration and viewing time*, to offer cross-platform addressable advertising measurement for campaigns that joins the live OTT service's impressions and DISH set-top box impressions. comScore is the first company to offer services that measure addressable television impressions across all platforms,…