Banner Before Header
Browsing Tag

Cathy McPhillips

Agencies Increasingly Using Paid Social to Market Their Firms

Content Marketing Institute Releases New Research on State of Agency Content Marketing A whopping 76% of agency professionals surveyed reported using paid channels to distribute content to market their firm in the previous 12 months. The previous year, only 59% reported using paid content distribution to market their business.  That’s a key finding in Content Marketing Institute’s just-released research for agencies, Agency Content Marketing 2020: Benchmarks, Budgets, and Trends. This is the second year for the research…