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Cathy Planchard

Allison+Partners’ Study Uncovers the Divide Holding Back Influencer Marketing

Improving the Marketer and Influencer Relationship is a Must to Unleash Its Full Potential Allison+Partners’ latest study on influencer marketing suggests that despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing. The divide spans the spectrum from the length of an ideal engagement to the essential question of return on investment. The qualitative study also sheds new light on what each think will bridge that…