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CBX

CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers

In Store Brands magazine column penned prior to the current crisis, veteran branding and design consultant argues that compelling private-label lines are no longer just a 'nice to have' Retailers increasingly see store brands as a strategic way to attract attention, differentiate themselves and cut back on some of the capital expenditures associated with experiential retail, writes Todd Maute, a Partner at brand strategy and design agency CBX, in the March issue of Store Brands magazine. Marketing Technology News: Over…

CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label

Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their Own Terms, Notes Todd Maute in Column for Store Brands Magazine Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance of product lines created by retail chains, writes Todd Maute, a partner at brand strategy and design agency CBX, in a new column for Store Brands magazine. While highly-regarded retailers…