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Study: Social Media Has the Least Influence on Retail Technology Purchases

Research from CCgroup Reveals the Biggest Influences on Technology Vendor Selection by Major UK Retailers Insight driven Tech PR Agency, CCgroup, released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that…