CCPA/GDPR

As part of our Predictions Series, Saif Ahmed of Kinetica DB shared his insights on future developments in the tech, governance, and data. As the decade comes to a close, we can’t help but think what new wave of innovation will thrive– or fail– in 2020 and beyond. Will AI ultimately take over human-centered jobs and replace us with robots? Will we see the emergence of smart cities alongside autonomous cars? Only time can tell. However, we can all witness a certain shift in businesses toward the ethical use…

Freckle, a leader in privacy-compliant data and offline media measurement, is partnering with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. Freckle is a global data company that specializes in determining the effectiveness of a brand’s media spend to drive a consumer to a desired location — known as offline attribution. With Freckle, iCrossing will now be able to provide measurement and custom data solutions to its entire client base.…