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CDP Institute

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute's semi-annual Industry Update.  The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year. Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion…