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CEB Global

Demandbase Unveils “Real-Time Intent” to Transform B2B and Account-Based Marketing

Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to identify, reach and engage the key decision makers as early as possible in the buyer’s journey. Leveraging Artificial Intelligence and Machine Learning (AI/ML) can prove to be very handy for B2B marketers seeking a head start. To help such marketers, Demandbase, the pioneer in Account-Based…