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CEO Interview Series

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…