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Charging Bull

The Fearless Girl Campaign: She’s Fearless, but Is She Priceless?

Since the unveiling of Kristen Visbal’s bronze statue on International Women’s Day, 'Fearless Girl' achieved viral status for all the ‘right’ reasons. In April, it was reported that her virality has a price – to the tune of USD 7.4 million in free publicity to be exact. According to Bloomberg, she earned Boston-based State Street almost 70 percent of financial services media the next day, overshadowing giant Goldman Sachs Group Inc. What does all this hype really mean? How does one measure the value of “free” publicity?…