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Chase Buckle

Six Nations Enjoy World Cup Bump as Broadening Audience Pre-Empts Glory for England in Both Tournaments

40% of UK Consumers Now Identifying as Fans of the Six Nations Tournament A new study by GlobalWebIndex, conducted amongst 1,885 UK consumers aged 18-64 ahead of the Six Nations tournament in February, reveals burgeoning popularity for the sport in the UK with two in five respondents now identifying as fans of the tournament. With the Rugby World Cup taking place in September, 2019 promises to be a year of heightened interest in rugby. Testament to this, nearly half (46%) of the 651 Six Nations fans identified by the…