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chat tools

How to Select the Right Chat Tool for Your Business

First things first, messaging apps are changing the way customers and businesses converse. Given that we are in a world of multitasking, chatting is preferred ahead of calling up customer support or filling up a form on a website. From a business standpoint, reports suggest that prospects who engaged in a chat before making a purchase have a 15-20% more chance of converting into a customer. However, selecting the right chat tool can be a challenging task, since requirements can often be as unique as the business itself.…