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Cheddar

Redbox Expands Redbox Free Live TV Adding New Channels Including Cheddar and Tastemade’s Streaming Network

Wired, Architectural Digest, Black News Channel, CBC (Canadian Broadcast Corporation), Go Traveler, Outdoor America, and Hard Knocks Fighting Also Available Now Redbox, America's destination for new-release movies and entertainment, continues to bolster its lineup of entertainment available on Redbox's Free Live TV service. Redbox is announcing that Tastemade's Streaming Network, featuring award-winning original programming in the categories of Food, Travel, and Home & Design, and Cheddar are now live and will join a…

Altice USA to Acquire Cheddar

Leading Digital-First News Company to Join the Altice USA News Group Comprising News 12 Networks and i24NEWS Combines Linear and Digital-First News Expertise; Enhances Altice News Content, Distribution and Audience Reach Altice USA, one of the largest broadband communications and video services providers in the United States, announces that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. With this acquisition, Altice broadens its portfolio of high-quality news businesses…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Cheddar Selects MightyHive for Programmatic Advertising

Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. "Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar." - Martin Sorrell Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to…