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Cheil UK

Smart Devices Try To Avoid A Festive Failure

56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts.  Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited functionality on their devices, according to latest research by…