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Children ad

Can Positive Charity Ads Have More Impact?

Since 2017, we have been recording, analyzing, and tracking every ad released in the UK and US in the not-for-profit sector (other sectors, of course, are available). We predict both short term sales spikes and long-term brand building based on the performance of the ad. Because of my work with SURF Survivors Fund in Rwanda, this is an area that has interested me greatly since we started, but it’s been disappointing to see that non-profit advertising is consistently one of the worst performers across sectors for long term…