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Chris Cagle

TechBytes with Chris Cagle, EVP, Technology, Barometric

Chris Cagle EVP, Technology, Barometric In 2018, modern marketers have a keen eye for Unified Measurement across their cross-channel marketing campaigns. In a cross-device, cross-channel marketing ecosystem, multi-touch attribution models may not solve all the complexities involved in measurement. This is where Unified Measurement comes into play. A leading media measurement and attribution solution provider, Barometric, goes beyond the existing standards of unified measurements, providing a simple-to-implement…