Chris Cagle

Chris Cagle EVP, Technology, Barometric In 2018, modern marketers have a keen eye for Unified Measurement across their cross-channel marketing campaigns. In a cross-device, cross-channel marketing ecosystem, multi-touch attribution models may not solve all the complexities involved in measurement. This is where Unified Measurement comes into play. A leading media measurement and attribution solution provider, Barometric, goes beyond the existing standards of unified measurements, providing a simple-to-implement…