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Chris Dean

Swrve Partners With Segment to Bring Mobile Insight and New Communications Options to Multi-Channel Business

Swrve Adds Segment to Its Partner Community to Build Campaigns Across Multiple Channels Based on Data Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment’s data sources, including Salesforce,…