Interview with Chris Dobson, CEO, The Exchange Lab
"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began."
On Marketing Technology
MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?)
My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…