Browsing Tag

Christian Bartens

Equifax Launches OptimaHub Bolstering Marketing Measurement Capabilities

Multi-Touch Attribution and Customer Journey Analytics Help Brands Optimize Campaign Performance and Measure a Customers Economic Impact on Their Business Equifax Inc., a global information solutions provider, launched OptimaHub, a new marketing measurement capability that will help brands optimize their campaign performance through multi-touch attribution and customer journey analytics using insights beyond other measurement capabilities in the market. “Too often marketing KPIs stop at the acquisition of a new…