Banner Before Header
Browsing Tag

Christopher Golec

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

Interview with Christopher Golec, CEO, Demandbase

"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the highest impact out of the gate or accelerate their ABM programs and take their efforts to the next level. "Tell us about your role and how you got here? How is the Silicon Valley today different from when you first started? I landed in Silicon Valley back in 1995 after being transferred from Boston by General Electric. I had held roles in engineering and sales, and this particular role was focused on working with…

TechBytes with Christopher Golec, CEO, Demandbase

Christopher Golec CEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel, the next-generation of Demandbase ABM has an Artificial Intelligence (AI) layer, which ensures an improvement in account identification rates. To dive…