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Christopher Migno

SRAX Acquires OpenDSP’s Demand-Side Platform

Technology Acquisition Complements And Strengthens SRAX Platform's Capabilities For Digital Marketers And Content Owners To Reach Valuable Audiences SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies. "OpenDSP has developed a unique DSP with exciting Real-Time Bidding (RTB) and targeting capabilities that will fit perfectly into the SRAX…