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Chubbies

Why Tone is Everything in Marketing!

Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very clear understanding of who they are in themselves? Most of us are – whether we realize it or not. So why should it be any different when building a brand? After all, a truly effective and influential voice rings true because of where it comes from – knowing who you are and what you believe in. In doing so, you may become so good that they can’t ignore you. Let’s get down to basics and define what makes…