Softbank-Funded Cinarra Launches Vitalsight Attribution Platform Providing Advertisers with Real-Time Analytics Measuring Correlation…
Introducing forward-looking mobile advertising technology to the US marketplace that’s already benefited advertisers, carriers and consumers in Japan, SoftBank Corp.-funded innovator Cinarra Systems unveils VitalSight, the first known platform to use mobile carrier data for analyzing the link between mobile website views and real-world venue visits.
As a result of VitalSight’s highly-sophisticated analytics technology, advertisers can fine-tune their online messaging to better reflect consumer needs, interests and…