Browsing Tag

cision

Cision’s 2021 Global State of the Media Report Reveals Top Trends Impacting Journalists and PR Pros

With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world with a host of challenges that continue to influence the media – from editorial strategies and work behaviors to what they want and expect from PR professionals. To provide deeper insight into the current media landscape and how PR teams can be better partners to journalists going forward, Cision released its much-anticipated 2021 Global State of the Media Report, chock full of emerging trends you can't afford to ignore,…

Australian MarTech Vendors that are Changing the Martech Game!

Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to streamline and boost the marketing process. It helps marketers to better understand their customers to deliver a personalized customer experience. This drastically increases customer satisfaction, leading to a longer customer lifespan, leading to a higher return on investment in the…

Cision’s COO Nicole Guillot Named To PRWeek’s Dashboard 25

Cision is happy to announce that its Global Chief Operating Officer, Nicole Guillot, has been named to PRWeek's Dashboard 25: Class of 2021, the definitive annual list of the most influential movers and shakers in communications technology. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy Guillot has served in key leadership roles in the communications sector for over 15 years, transforming the way PR and marketing communications professionals share…

Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch

Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The forces of digital transformation reward those organizations and boardrooms that listen to and quickly…

Top 5 PR Technology Tools to Spread your Word

As per the definition from Hubspot, “Public Relations (PR) professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.” In the most basic sentence, PR helps generate publicity to promote a business. These PR campaigns targets magazines or news articles or getting some coverage…

Cision Names Tim Moylan Chief Revenue Officer

Cision, an industry-leading earned media management and media advisory platform, announced it has appointed software executive Tim Moylan as Chief Revenue Officer. Moylan is stepping into this newly created role as Cision accelerates its global growth strategies. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships "Tim has an impressive track record of leading high-performing teams and driving sustainable growth across global regions," said Abel Clark, CEO of…

Cision Announces Updates to Cision Impact, Providing Communicators with New Metrics to Further Prove the Business Value of Earned Media

Now Available in Cision's Next Generation Communications Cloud Only 13% of communicators say they are confident in their ability to demonstrate how their work drives business outcomes.1 In an ongoing effort to build state-of-the-art solutions for communications professionals, Cision announced that it has expanded its attribution technology in Cision Impact to help communicators better align PR metrics with business results. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Cision…

PR Newswire Further Strengthens News Distribution Network in Key Asia-Pacific Markets

Through over 250 new content partnerships, closer media engagement and a robust social media presence, PR Newswire is bolstering its media footprint in the region especially in Australia, South Korea and the Philippines PR Newswire, the leading global provider of news distribution and earned media software and services, continues to expand and deepen its media network across the Asia-Pacific (APAC) region. In 2020, the company developed more than 250 content partnerships, bringing the total number to over 1,500. Its…

Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned…

The Latest Innovation in Cision's Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs. Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For…

Falcon.io Launches Instagram Messaging Support

Leading social media company Falcon.io announced that it is rolling out Messenger API support for Instagram Falcon.io, a Cision company, announced its latest collaboration with Facebook which enables brands to have Messenger API support for Instagram messaging in Falcon. Instagram messaging had previously been inaccessible for professional third-party customer engagement platforms like Falcon. Now, brands with high volume Instagram messaging will be able to use Falcon's unified inbox to offer world-class customer service.…

Cision Releases Cision Connect, Empowering Communicators to Perform More Meaningful Media Outreach

The new full-service platform is now integrated into Cision's Next Generation Communications Cloud Cision, an industry-leading earned media communications management and media advisory platform, announced the launch of Cision Connect - a brand new relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of…

Leading Sales Engagement Platform, XANT, Announces Partnership With Cision

XANT announced its partnership with Cision, an industry-leading earned media communications management and media advisory platform, to enable their move to opportunity-based selling and provide customers with the best solutions. Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire Bisnode Cision serves more than 75,000 clients through their public relations platform and their vision remains focused on their customers. The decision to partner with XANT was inspired by their desire to pivot…

Cision Announces New CEO, Marking a New Phase of Growth

Cision, an industry-leading earned media communications management and media advisory platform, announced it has appointed Abel Clark as Chief Executive Officer, effective immediately. Brandon Crawley, Managing Director at Platinum Equity was acting as Interim CEO. "Since Platinum Equity's acquisition of Cision, our focus has been on unlocking the value potential of the business," said Crawley. "We are excited for Abel to help push this vision forward and confident that his customer-oriented approach and his extensive…

Vertify Welcomes Accomplished Tech Founder and Entrepreneur to Board of Directors

Vertify Inc. announced the appointment of Devon Wijesinghe to the company's board of directors, effective September 6, 2020. Wijesinghe currently serves as Head of Corporate & Business Development at Cision, which was recently acquired for $2.75 billion by Platinum Equity, and will lend his expertise in go-to-market brand and data strategy to Vertify. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series "We are excited to welcome Devon to our board of directors. He brings success…

Cision Launches Global Print Monitoring In Its Next Generation Communications Cloud

The new feature includes print media from over 100 countries Cision announced it has expanded its current product offering, making available global print content from more than 100 countries to the 7 million+ sources it currently monitors in the Next Generation Communications Cloud. Cision customers are now able to get print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and Middle East. Learn more about global print content and Cision media monitoring. "Cision…

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

Cision Releases 2020 State of the Media Report, Revealing the Latest Trends and Challenges Facing the Media Industry

In its eleventh year of the report, Cision surveyed over 3,200 journalists, it's largest ever Cision released its 2020 State of the Media Report, the company’s eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Since the State of the Media survey was initially conducted prior to the declaration of the COVID-19 pandemic,…

Cision Announces New Webinar Series: Best Practices For Brand Communications In Times Of Uncertainty

The weekly series will focus on how PR professionals are managing COVID-19 communications Cision announced it will host a new webinar series, Best Practices For Brand Communications In Times Of Uncertainty, in response to the changing landscape of the COVID-19 pandemic. Each week, Cision will partner with a variety of communications experts for a live discussion and Q&A. Speakers and themes will vary week to week, but the overall subject will remain constant: what are the latest changes impacting PR and comms…

PR Newswire Strengthens its Presence in Asia-Pacific with new Japanese Website

PR Newswire, the leading global provider of news distribution and earned media software and services, has launched a new version of the Japanese website. The new website (jp.prnasia.com) enables Japanese businesses to better leverage on PR Newswire's suite of communications services, and connects global companies with the Japanese market. The website is dedicated to providing communicators with valuable resources to navigate a changing media landscape and equipping journalists with the latest industry news. The mobile…

Kringle Industries Partners With Cision To Spread Holiday Cheer

The latest case study from Cision unwraps how Kringle Industries improved belief in Santa Claus, replacing the outdated Clausometer with a modern technology solution Cision released a holly jolly case study exploring their work with client Kringle Industries - the world's leading provider in holiday spirit to kids from 1 to 92. Kringle Industries, who has been bringing toys and joys to children all over the world for hundreds of years, suspected a recent decline in public sentiment towards…