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Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

Cision Releases 2020 State of the Media Report, Revealing the Latest Trends and Challenges Facing the Media Industry

In its eleventh year of the report, Cision surveyed over 3,200 journalists, it's largest ever Cision released its 2020 State of the Media Report, the company’s eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Since the State of the Media survey was initially conducted prior to the declaration of the COVID-19 pandemic,…

Cision Announces New Webinar Series: Best Practices For Brand Communications In Times Of Uncertainty

The weekly series will focus on how PR professionals are managing COVID-19 communications Cision announced it will host a new webinar series, Best Practices For Brand Communications In Times Of Uncertainty, in response to the changing landscape of the COVID-19 pandemic. Each week, Cision will partner with a variety of communications experts for a live discussion and Q&A. Speakers and themes will vary week to week, but the overall subject will remain constant: what are the latest changes impacting PR and comms…

PR Newswire Strengthens its Presence in Asia-Pacific with new Japanese Website

PR Newswire, the leading global provider of news distribution and earned media software and services, has launched a new version of the Japanese website. The new website (jp.prnasia.com) enables Japanese businesses to better leverage on PR Newswire's suite of communications services, and connects global companies with the Japanese market. The website is dedicated to providing communicators with valuable resources to navigate a changing media landscape and equipping journalists with the latest industry news. The mobile…

Kringle Industries Partners With Cision To Spread Holiday Cheer

The latest case study from Cision unwraps how Kringle Industries improved belief in Santa Claus, replacing the outdated Clausometer with a modern technology solution Cision released a holly jolly case study exploring their work with client Kringle Industries - the world's leading provider in holiday spirit to kids from 1 to 92. Kringle Industries, who has been bringing toys and joys to children all over the world for hundreds of years, suspected a recent decline in public sentiment towards…

Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media

Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers.  While the trends vary, they all represent both the challenges and opportunities for digital marketers in 2020 and beyond. Some of the topics explored include:…

Cision Releases ‘Choose Your Own PR Adventure’, An Interactive, Digital Game for Communicators

Cision, a leading global provider of earned media software and services, released Choose Your Own PR Adventure, a digital game featured on Cision.com. The game was built in-house by Cision's own marketing and design teams and was created with communications professionals in mind. Marketing Technology News: ON24 Establishes Presence in Canada Choose Your Own PR Adventure gives players a variety of common PR scenarios to navigate through, including: Creating a successful pitch from…

Falcon.io Acquires Unmetric, Creating One of the Most Complete, Unified Social Media Management Solutions in the Market

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…

Cision Acquired for $2.74 Billion

Cision Ltd., a leading global provider of software and services to public relations and marketing communications professionals, today announced that it has entered into a definitive agreement to be acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.74 billion. Under the terms of the agreement, which has been unanimously approved by the members of Cision Ltd.'s board of directors, an affiliate of Platinum Equity will acquire all of the outstanding ordinary shares of Cision…

Cision Announces Latest Product Updates, Allowing Marketers to Retarget Earned Media Audiences

Cision announced significant new updates to the next generation Cision Communications Cloud – the company's communications platform that delivers best-in-class earned media monitoring and analytics, media and social influencer campaign management, multi-channel press release distribution, and earned media retargeting. Today's updates include a range of improvements to the Cision Communications Cloud's Impact product offering. Cision Impact, first released in late 2017, is a suite of solutions that allow PR and marketing…

Cision Announces Exclusive Platinum Sponsorship For PRSA 2019 International Conference

Cision, a leading global provider of earned media software and services, announced it is the exclusive platinum sponsor of the PRSA 2019 International Conference. The conference, which takes place in San Diego from October 20 – 22, will bring together the leading minds in PR, communications and marketing. This year the theme is 'INSPIRE, INNOVATE, ENGAGE, INFLUENCE' and the conference will provide unparalleled information, strategies and tools for the new trends impacting the communications and PR industry. As the exclusive…

Mike Piispanen and Derek Swaim Provide Operational Excellence and Business Development Expertise to Accelerate Growth Strategies

Validity, the most trusted name in customer data quality, announced the appointment of Mike Piispanen as Chief Operating Officer, along with the addition of Global Business Development and Strategic Partnership responsibilities to Derek Swaim’s role as Executive Vice President of Corporate Development. Validity has experienced unprecedented commercial success, with four acquisitions in the last year and a half alone, and sustained triple digit organic growth. As members of the Validity executive team, Piispanen and Swaim…

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…

Edelman and Cision Form Communications Cloud Partnership

Edelman and Cision announced an exclusive agency partnership that combines Cision’s industry-leading communications technology with Edelman’s new suite of Performance Communications services. Specifically, the partnership enhances Edelman’s earned channel planning, and advances its advocacy and sales growth attribution services. Edelman is also introducing a first-of-its-kind integration of earned audiences with performance and account-based marketing. “Our partnership with Cision is designed to accelerate the adoption of…

Cision Unveils the Next Generation Cision Communications Cloud, Designed to Empower Communications Teams

Following Its Most Recent Acquisitions, Cision Builds on Its Renowned Earned Media Management Technology With the Next Generation Cision Communications Cloud Cision announced the next generation Cision Communications Cloud – the company’s communications platform that delivers best-in-class earned media monitoring and analytics, improved influencer campaigns, and paid audience targeting. In January, Cision announced that it had acquired startups TrendKite and Falcon.io, providing the company with additional innovative…

Cision 2019 State of the Media Report Reveals a Decline in Distrust of the Media and Growing Concerns About Staffing and Resources

To uncover the latest trends and biggest challenges facing the media industry, Cision released its 2019 State of the Media Report, the company's tenth annual State of the Media. This year's report was Cision's largest ever, surveying nearly 2,000 journalists from 10 countries around the world, to learn about the main issues facing the global media industry in 2019, and how PR and communications professionals can better work with their journalist counterparts. Despite an increasing number of challenges facing…

Cision Appoints Former Kantar Media Executives to EMEA Leadership Team

Peter Low Named as Managing Director, EMEA; Keir Fawcus Hired as Senior Vice President of Sales, EMEA Cision announced the appointment of Peter Low as Managing Director of Cision Group, Ltd., overseeing Cision EMEA operations. The company also announced Keir Fawcusas Senior Vice President of Sales, EMEA. Based out of the London office, industry veterans Low and Fawcus join Cision from Kantar Media, a global leader in media intelligence. As Managing Director, EMEA, Low is responsible for driving strategy and go-to-market…

Leading AI Company Dataminr Appoints Former Cision Executive Jason Edelboim as Chief Commercial Officer

Dataminr, the leading real-time information discovery company, announced that it has named Jason Edelboim as Chief Commercial Officer. In this role, Edelboim joins the Dataminr executive team to lead go-to-market for the company's commercial businesses. Edelboim joins Dataminr from Cision, a leading global provider of software and services to public relations and marketing communications professionals, where he last held the role of President, Americas. At Cision, Edelboim led sales, customer experience and operations…

Cision Acquires TrendKite, Extending Its Leadership in Measurement & Attribution

Building on Its Vision of Earned Media Management, Cision Enhances Its Award-Winning Cision Communications Cloud with TrendKite's Advanced Measurement and AI Capabilities Cision announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a…

Cision PR Newswire Distribution Completes SOC 2 Type II Report

Leading Global Provider of Earned Media Software Demonstrates Excellence for Compliance in Client Security and Confidentiality Cision announced it has successfully completed a SOC 2 Type II Service Organization Control (SOC 2) examination for its PR Newswire distribution products in accordance with attestation standards established by the American Institute of Certified Public Accountants (AICPA). Conducted by Yount, Hyde & Barbour, P.C., an independent CPA firm, the findings affirm PR Newswire distribution products…