Cision’s new AI Visibility Dashboard integrates signals from leading AI platforms – including ChatGPT, Gemini, and Claude – into a unified media intelligence ecosystem.

Cision, a global leader in consumer and media intelligence, announced the launch of AI Visibility Dashboard in its award-winning CisionOne platform, adding LLM monitoring to its comprehensive media intelligence offerings. Powered by data from Trajaan, the industry leader in search intelligence, the new feature enables public relations and communications teams to monitor, analyze, and benchmark how their brands appear across the world’s leading AI platforms.

“Understanding how your brand appears in AI-generated answers is no longer optional for modern PR teams. It’s essential,” said Jim Daxner, Chief Product Officer, Cision.

The new dashboard brings AI visibility data into CisionOne alongside media monitoring, social listening and media outreach, giving communications teams a more complete view of how brand reputation is being shaped across traditional and emerging channels.

As audiences increasingly turn to AI tools for research, product recommendations, and daily information, AI-generated responses are becoming an increasingly important part of how brands are discovered and perceived. For today’s communications teams, this creates a new visibility challenge: It is no longer enough to understand what is being said in traditional media or social platforms. Teams also need to understand how AI-generated answers represent their brand and their competitors, which sources may be influencing those answers, and which prompts or topics are driving visibility.

“AI platforms are rapidly reshaping how the world consumes information and forms opinions about brands,” said Jim Daxner, Chief Product Officer at Cision. “For modern PR and comms teams, understanding your brand’s footprint in AI-generated answers is no longer optional. It’s essential. By bringing AI visibility data into the same environment as media monitoring and social listening, we are giving professionals the first truly unified view of modern brand reputation.”

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

Turning Disparate Signals Into Actionable Insights

The AI Visibility Dashboard enables users to monitor brand presence across all leading LLMs, including ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Google AI Overview, Google AI Mode, and Mistral.

With the AI Visibility Dashboard, communications teams can:

• Monitor how their brand, competitors, and key topics appear across major AI platforms and AI-powered search experiences
• Track visibility over time through customizable dashboards
• Benchmark visibility and share of voice against competitors
• Understand sentiment associated with their brand in AI-generated responses
• Identify the prompts and topics where their brand appears
• See which journalists, publications, and domains are cited in AI-generated answers
• Connect AI visibility with media monitoring, social listening, and outreach activity

Unlike standalone AI tracking tools that add another disconnected dashboard to the workflow, CisionOne integrates AI visibility metrics directly alongside traditional media monitoring, social listening, and media outreach in a single platform. This additional layer gives teams insights they can act on – helping them understand how media coverage, outreach activity, social conversations, and source authority may influence AI-generated responses, while giving them a more holistic way to report on brand visibility and communications impact.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

“PR teams cannot protect or grow brand reputation in a vacuum; they need to see how their earned media efforts are actually feeding the algorithms consumers trust,” said Amy Jones, Chief Marketing Officer at Cision. “Introducing search intelligence into the PR workflow isn’t just about tracking another channel. It’s about helping communicators connect the signals between media outreach, traditional coverage, and AI visibility so they can move from data to strategic action more quickly.”

The launch reflects Cision’s broader strategy to help communications and marketing teams move from disconnected data to connected intelligence. By making Trajaan-powered search intelligence available across the Cision product suite, including CisionOne, Brandwatch, and PR Newswire, Cision is helping teams connect the signals that shape reputation, audience understanding, discovery, and influence. For customers, that means a clearer view of how media coverage, social conversation, search behavior, distribution, and AI generated answers work together to shape brand perception.