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Clever technology

Self-Translating Wine Labels Becoming the New Standard

Wine exporters look to new technology for market growth Clever technology, enabling shoppers to read wine labels written in any language will soon become the standard among savvy shoppers, according to Digital Marketing Specialist Dave Chaffey. Third Aurora, the tech startup led by Chaffey, announced that the technology would be rolled out to their Winerytale platform in 2020. A prototype video, shown on the Third Aurora website, demonstrates the solution for two different…