click-through rate (CTR)

Overview of the ad and marketing sectors  Amid the prevailing economic conditions, there is heightened scrutiny of marketing budgets, prompting businesses to exercise greater caution in resource allocation. 2023 painted a somewhat mixed…
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In the last few years, app usage has exploded. There is literally an app for everything. That’s because consumers are now using apps for tasks that they used to complete in person or over the phone. No need to go to the bank if one can…
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As of 2022, 92% of US households were reachable via programmatic CTV advertising, demonstrating the incredible reach that these platforms provide. As a result, it's not surprising to learn that spending across CTV platforms is expected to…
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