Browsing Tag

cloud advertising

Kubient Announces Engagement with Lake Street Capital Markets, LLC to Provide Merger and Acquisition Services

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced that it has engaged Lake Street Capital Markets, LLC ("Lake Street"), a research-powered investment bank focused on growth companies, to provide Merger and Acquisition ("M&A") services within the advertising technology ("ad tech") ecosystem. More specifically, Lake Street will look for mergers, acquisitions, or strategic investments in complementary…

Kubient Reveals Ad Execs Are Seeking More Insights for Their Ad Spend

Ad Tech shares Industry's Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, conducted a survey of advertising professionals that sought to take a snapshot of the industry's perspective on the multi-billion dollar problem of advertising fraud, how they allocate budget based on risk, the channels that have the best ROI, as well as the overall lack of confidence in the industry's ability to…

Kubient Names Ryan Adams Senior Vice President of Partnerships

Former Director at Centro, adtech and publishing veteran joins Kubient to drive partnerships with brands, agencies and publishers Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced that Ryan Adams has joined the company as Senior Vice President of Partnerships. Adams brings a wealth of knowledge to the role from his over 20 years as a sales and marketing professional at companies including Centro, a digital…

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…