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Cloud Cherry

Context and Data is King

“People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.”  – Harry Selfridge Customer experience (CX) in the finance world is a constant struggle. While digital transformation is generally a marathon and not a sprint, in the case of CX this is not the case. Research shows that banks have not yet got a grip on the emerging Fintech revolution, and only 37 percent of customers believe that banks understand their needs and preferences adequately. According to …