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Salesforce Announces Customer 360 Truth a Single Source of Truth for Every Customer Across the World’s #1 CRM

Customer 360 Truth Is a New Set of Capabilities That Allow Companies to Connect, Authenticate and Govern Customer Data and Identity Across Salesforce Salesforce, the global leader in CRM, introduced Customer 360 Truth, a new set of data and identity services that enable companies to build a single source of truth across all of their customer relationships. Customer 360 Truth connects data from across sales, service, marketing, commerce and more to create a single, universal Salesforce ID for each customer. All of a…