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Cloud IQ

Interview with Nick Peart, Chief Marketing Officer, Cloud IQ

"Let the machine do the heavy lifting, looking for patterns and understanding the data. Then once you have this data it’s possible to use humans to bring in the personal touch, checking campaign successes and failures on a one-to-one basis."Tell us about your role and how you got here? What inspired you to be a part of Cloud IQ? I joined Cloud IQ as Chief Marketing Officer in April 2017, having previously worked as Vice President of Marketing, EMEA at Zendesk during its time of rapid global growth through to its $1bn IPO…

Beyond Personal – Why Individualization Is the Key to Marketing Success

As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them with appropriate content and offers. Sounds simple right? But with the ever more distracted consumer, it’s not that simple. New research from Cloud IQ,  has, in fact, revealed a personalization paradox – brands believe their personalized approach is exceeding consumer expectations but it’s actually having the opposite effect. Consumers are feeling overwhelmed by irrelevant communication and…