Browsing Tag

cloud

Orange County United Way and Salesforce Team Up to Revolutionize Philanthropy

First-ever corporate philanthropy platform, Philanthropy Cloud, streamlines volunteering and transforms workplace giving United Way and Salesforce have partnered to create the next-generation philanthropy platform. Philanthropy Cloud is a first-of-its-kind network platform that transforms the way corporations connect with employees to engage and support workplace giving and streamline volunteering. Today's employees are socially conscious, and more engaged than ever with…

Kentico Reaches 15 Years of Age – with the Next Five Due to Achieve the Biggest Milestones in the Brands’ History

Award-winning technology vendor celebrates 15 Years of helping marketers and developers create websites, portals, apps, and other digital experiences This year, Kentico Software, the leading provider of digital experience and content management solutions, celebrates 15 years in the market. As a tech start-up in 2004, Kentico’s founder, developer, and employee number one, Petr Palas, had a clear vision: to provide the best way to work with content. Despite many version updates, a broadening of the original platform to…

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator…

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud Solution and Industry Measurement Standards CreatorIQ announced the company has raised $12 million to accelerate growth for its Enterprise Creator Cloud, the software platform that enables AI-powered creator discovery, streamlines end-to-end workflow, ensures brand safety, and drives meaningful measurement for the influencer marketing industry. The Series B round was led…

DocuSign Demonstrates Industry’s Next Must-Have Cloud at Momentum 2019

Company joined on stage by Dave Matthews, The Wilderness Society, Keller Williams, Refinitiv, Shell, UCSF, and Walmart to showcase impact of DocuSign's Agreement Cloud vision With a broad lineup of world-class speakers, a host of innovation announcements, and a strong vision for the future of agreements, DocuSign kicked off its annual Momentum conference for more than 1500 customers, developers, and partners in San Francisco. This year's event centers around the DocuSign Agreement Cloud—the recently announced suite of…

RateGain Acquires BCV to Help Hotel Chains Maximize Guest Lifetime Value

RateGain announced the acquisition of BCV, the only hospitality focused social media provider with the capacity to monitor and engage the social universe 24 X 7. BCV, a RateGain company, will now offer a comprehensive Guest Experience Cloud platform with an arsenal of proprietary digital products designed to increase direct sales, provide unparalleled guest interactions, and mitigate negative experiences helping hotel chains maximize the guest lifetime value. This acquisition will further help RateGain unlock revenue across…

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to be the most expensive in history with an anticipated $10 billion or more being spent on advertising to influence voters across the nation. Successful campaigns will acknowledge the major changes in media consumption behavior and leverage new advanced targeting capabilities to reach specific audiences across over-the-top TV (OTT), connected TV (CTV) and streaming audio. Tru Optik,…

Translations.com Debuts Four New Salesforce Cloud Integrations For GlobalLink Translation Management System

TransPerfect's Tech Division Simplifies Multilingual Content Management for Salesforce Users Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, announced the launch of its new GlobalLink Connect integration for Salesforce Marketing, Service, Commerce, and Knowledge Clouds. The company will demo these integrations as well as other modules in the GlobalLink suite of translation management technologies at Salesforce Connections,…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

Salesforce and United Way Worldwide Introduce New Salesforce.org Philanthropy Cloud Volunteering Capability, Announce Kellogg Company and…

With new volunteering capability, companies can organize, administer and report on employee-led philanthropic initiatives on one unified platform Salesforce, the global leader in CRM, and United Way Worldwide, the world's largest privately funded nonprofit, announced a new volunteering capability for Salesforce.org Philanthropy Cloud that allows employees to volunteer and connect with the causes they care about. Salesforce and United Way are also announcing Deloitte and Kellogg Company as customers, leveraging…

Sisense Brings Power to the Builders With New Cloud-Native Linux Platform, Insights to Everyone With Predictive AI Technology

Innovations unveiled at Sisense Eureka! customer conference, kicking off today in New York with 1,000 industry experts Sisense, the world's leading modern platform for analytics builders, kicked off its second annual customer conference, Sisense Eureka!, with a series of product innovations designed to help developers, data scientists and business analysts simplify complex data and provide insights to everyone across a business. The first major announcement, Cloud-Native Sisense, is a new cloud-native Linux architecture…

MarTech Interview with Scott East, CEO, MSIGHTS

" As technology gets better, and friendlier within the overall ecosystem, marketers will be able to focus the majority of their time on human-driven decisions and allow machines to manage those decisions and analyses that can be driven by rules and guides." Tell us about your role and journey into Technology. What inspired you to write a book? The journey into Marketing Technology was an accident. When I left AOL in 2002, I started a marketing consultancy. About a year into the business, a good friend from Nextel reached…

TechBytes with Patrick Reynolds, CMO at SessionM

Tell us about your role and the team/technology you handle at SessionM. SessionM has created a platform that helps enterprise brands to engage with people in better and smarter ways, ultimately building relationships and earning loyalty. We do this by giving them the tools to envision, create and execute on personalized experiences, rooted in customer data. I lead marketing efforts for SessionM, which gives me an opportunity put the full range of my executive experience – from startups, major restaurants and retailers…

What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?

While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon over the weekend with Pardot. (The Benioffs are related and share a common great grandfather). Well, it was a very busy weekend for Salesforce as it was forced to temporarily shut down access to its Marketing Cloud services. It took a full working day for the company to confirm that normalcy was restored. https://twitter.com/isitdownforme/status/1129380308426645504 The Salesforce outage comes barely…

Data-Driven Marketers Head to the Cloud

In the past year, the phrase “data-driven” has appeared within the context of almost every marketing discussion. But for marketers to truly realize the promises of big data, they need visibility into all customer interactions, behaviors and motivations — across every single touchpoint. But bringing all marketing insights into one view is arguably the biggest challenge. Most are staring down mountains of data silos, with a great deal of uncertainty around the accuracy of the analytics that they are getting from separate…

7 “Gotchas” for Data Engineers New to Google BigQuery

Everywhere you look these days, IT organizations are looking to the cloud to solve their data storage, movement, and analytics challenges…and with good reason! Cloud services from Amazon, Google, Microsoft and others have revolutionized how we think about data, from an IT and an end user perspective. They’ve vastly reduced the function of the corporate data center, which is rarely a core competency of the organization. They’ve democratized access to data, analytics, and processing power. They’ve disrupted how we think…

Enterprise Connect 2019 Predictions

As the telecom industry continues to grow and worldwide IT spending is projected to increase 3.2 percent from 2018; companies are attempting to increase their operational efficiency by adding more features to their products and services in order to keep up with the trends. Not trying to steal anyone’s thunder, but as we approach Enterprise Connect 2019, I wanted to share some predictions of what I expect to transpire: Zoom Announcement: In the past, Zoom has focused mainly on the cloud conferencing space; but the…

Salesforce.org Empowers Nonprofits and Higher Education Institutions to Drive Social Impact at Scale with Einstein Artificial Intelligence

Salesforce.org, the social enterprise of Salesforce, the global leader in CRM, is bringing the power of Salesforce Einstein Artificial Intelligence to empower nonprofits and higher education institutions of all sizes, enabling them to deepen engagement with their constituents and students, make smarter decisions and operate more efficiently. During AI for Good Week, Salesforce.org will showcase how innovative organizations including College Forward, Reading Partners, Arizona State University and Taylor University are using…

It Takes a Village: Oracle Expands CX Partner Ecosystem

These days everyone is trying really hard to deliver amazing customer experiences. However, there’s a truth that is difficult to reconcile: Expectations will continue to shift faster than most organizations are able to evolve or adapt. That sets up the very real potential for falling farther and farther behind. Now for one more truth: Consumers are in the driver’s seat. They are the true innovators. They will dictate what they want, when they want it, and how they want it, and will not interact with you based on any kind…

Oracle Expands Slack Partnership with Customer Experience Integrations

New Integrations Are the First to Leverage Slack’s API Toolkit Within Sales and Service Applications Oracle announced new integrations with Slack to help sales and customer service professionals improve collaboration and increase productivity. The new integrations between Slack and Oracle Customer Experience (CX) Cloud leverage Slack’s platform features to build and support integrations in sales and service applications. The Slack integration with Oracle CX Cloud helps sales leaders to close deals faster by…

Amazon to Acquire Israel-Based CloudEndure for $250 Million

The Move Indicates Amazon’s Endeavor to Expand Its Reach in Regions Outside the US Tech Leader Amazon will be buying CloudEndure, a Ramat Gan-based firm for one-fourth of a billion dollars. CloudEndure’s advanced computing capabilities got the attention of the Seattle-based tech behemoth, ultimately, leading to the former’s purchase by the latter. Some of the top abilities of CloudEndure are: Facilitating highly advanced Business Continuity Processes to endure business functionality during a catastrophe.…