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Club Publix

Publix Introduces Club Publix for a Personalized Experience

Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like getting savings based on what we purchase. In fact, according to research conducted by Salesforce, 84% of consumers say being treated like a person, not a number, is very important to winning their business. Furthermore, 74% of consumers expect companies to understand their needs and expectations. Marketing Technology News: IAB Names David Cohen President Building relationships and connections with customers…