Browsing Tag

CM Group

Sailthru Announces Sailthru Connect, A Data Export Suite For Business Intelligence

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile data,…

MarTech Interview with Shane Phair, CMO at Campaign Monitor

"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the technology space for over a decade, starting in Sales at Motorola, Ipswitch, and Brainshark, before leading the Marketing and Demand Generation teams at Cleo. This led me to join the Campaign Monitor team and larger CM Group family of brands in 2018. I was interested in joining the…

Delivra Unveils Improved User Experience and Automation Dashboard

Marketing Technology Company Unveils New UX Developed to Meet the Growing Needs of Customers Delivra — a provider of advanced email marketing automation and a part of the CM Group family of brands — announced the release of its new in-application user experience. Inspired by customer and in-house expert feedback, Delivra has made several improvements to its navigation and functionality to increase ease-of-use including its automation dashboard. Alongside this, Delivra announced its rebrand, bringing a modern and…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

Family of Technology Companies United Under New Corporate Name, CM Group CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable…