CMO Spend Survey

The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get 16% of the total budget. That’s more than content/campaign creation and management, which takes second place at 13.4%. To whom much is given, much is expected. That’s especially true when it comes to analytics. User experience, multi-channel customer and prospect acquisitions, and ad campaigns fall under the marketing analytics umbrella. With such a range of responsibilities, it’s no wonder why…

Marketing Leaders Under Increased Pressure to Show Business Value, According to 2018 CMO Spend Survey Marketing budgets have remained steady for 2018 (11.2 percent of company revenue), but 63 percent of chief marketing officers (CMOs) expect their budgets to increase in 2019, according to the latest CMO Spend Survey by Gartner, Inc. The report reveals CMOs are growing ever more confident in their investments in marketing technology, innovation and personalization. Gartner's CMO Spend Survey 2018 results are in!…