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Colangelo

Valassis Drives Increased Product Awareness and Sales for Filippo Berio

Hyper-targeted Digital Advertising Campaign Spurs 7% Sales Lift and 11% Desktop Awareness Lift for Olive Oil Brand Valassis, the leader in marketing technology and consumer engagement, along with Colangelo, the creative lead, and Media Horizons, the media lead, have partnered with Filippo Berio, a leading olive oil brand exported from Italy, to increase household penetration of the company’s products through the use of the Valassis Intent Engine and Consumer Graph. Combined, the solutions leverage consumer data –…