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Comcast Advertising

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Comcast Advertising Appoints Joel Armijo as Chief Financial Officer

Armijo Has Worked at Companies Spanning FuboTV, AT&T, Directv, Merrill Lynch, Cablevision and Time Warner Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation, announced the appointment of Joel Armijo as senior vice president and chief financial officer. “The job and skill set of today’s CFO has changed dramatically from what it was 10, or even five, years ago. Joel brings a very well rounded background and stood out” In this position, Armijo will lead the creation and…